BabyCrown is an established brand associated with premium and innovative baby product offerings.

“Our brand concept is that parents are the Kings and Queens of the universe. We believe in treating babies as Princes and Princesses. We believe in attention to detail and the nitty gritty of doing a job well.”Explains BabyCrown’s Managing Director Wesley Lee.

“Our goal is to provide parents with a truly great collection of fun, innovative, and state-of-the-art baby products. We recognize that many parents here in Taiwan are asking us for a product that provides them with a feeding solution when washing and sterilizing are not easy options. Annually, we spend a great deal of time scouring the markets for innovative products we thinkparentsreally want, and we review thousands of items every year. It really boils down to a select few that we think are exceptionally good; when we discovered Steri-bottle® we knew we’d found a winner.”

With a young baby and very busy lives Wesley and his wife Alice conducted their own test, becoming the first parents in Taiwan to try Steri-bottle®

“It was an immediate hit with me” explains Alice “Our first experience of the product was at abusy restaurant. I was impressed by the convenience of having a ready-to-use bottle and I was delighted by the quality and ease of use. Steri-bottle® has a very easy-to -fill wide-neck beaker with clear volume markings and the teat just clicks on and locks in place. It has a teat cover too so that baby can rest between feeds and it can be microwave heated. Once I’d used it I simply placed it in the recycling bin with no messy bottle to take home and wash.”

Jolyon Money, Steri-bottle’s AsPac Director of Operations was equally impressed by BabyCrown.

“We take the selection of distributors very seriously.” Explains Jolyon “We have already excellent partners in Europe, the USA, Australia and Asia and it was soon obvious that BabyCrown had not just the ability to make Steri-bottle a big success in Taiwan, but the enthusiasm and focus on service and product quality too. I was delighted that Wesley and Alice took the initiative to test Steri-bottle for themselves and I’m looking forward to helping them achieve their ambitious goals. I’m particularly excited by their innovative launch plan.”

Innovative launch plans

“Just like our first survey of our baby, we want parents in Taiwan to trial the product and make up their own minds. This is why we are teaming up with a leading international formula milk brand to provide Steri-bottle to consumers on a ‘trial-me basis’ as part of the launch strategy. We are very confident that our Product meets its promise to deliver and lives up to the high expectations of our target group, and future customers, just like it did with us”, Wesley shares.

編者按：

隨著Steri-bottle®這一產品進入台灣，年輕的父母們將很快能夠享受隨時給寶寶餵奶的自由。神奇的Steri-bottle®是一次性、可回收的嬰兒奶瓶，在無菌的環境中生產供應。Steri-bottle®嬰兒奶瓶可以方便隨時使用，是最新款的嬰兒必備品，這一產品已經席捲歐美市場。

作為一家著名的台灣嬰兒用品經銷商，BabyCrown旗下擁有許多高端新穎的嬰兒產品。BabyCrown目前已經成為Steri-bottle®在台灣 的獨家經銷商。

“我們品牌的理念是：父母們都是這個世界上的國王和王后，因此寶寶們就是王子和公主，他們應該享受王子和公主般的待遇。我們非常注重細節，努力把工作做到最好。”BabyCrown的總經理Wesley Lee說到。

“我們的目標是提供給父母們一套有趣、新穎和先進的嬰童用品。在台灣，許多父母都希望我們能夠提供給他們可以解決餵奶問題的產品，他們指出對奶瓶進行清洗和消毒是一件很麻煩的事情。每年，我們都會花大量時間尋找那些父母們迫切需要的新產品。而且我們每年會對成千上萬種產品進行評估測試，但是只有為數不多的產品才真正算的上優質產品。當我們最後發現Steri-bottle®時，我們知道我們終於找到了令人非常滿意的優質產品。”

Wesley和他的妻子Alice有一個小寶寶，他們夫妻雙方工作都非常繁忙。他們身先士卒，成為台灣的第一對試用Steri-bottle®的父母。

“Steri-bottle®帶來了立竿見影的效果，效果非常棒。”Alice說道。“我第一次使用的時候是在一家人氣很旺的餐館。它可以隨時使用，十分方便，令人印象深刻。而且，我對它的質量和便捷非常滿意。Steri-bottle®的瓶身寬頸易灌，刻度清晰，奶嘴密封性很好。它的奶瓶蓋可以保持奶嘴乾淨衛生，而且奶瓶也可以在微波爐里加熱。用完之後，我只需要把它放在可回收垃圾的垃圾桶里，而不需要把奶瓶帶回家清洗。”

作為Steri-bottle®亞太區的運營總監，Jolyon Money對BabyCrown讚賞有加。

“我們在選擇經銷商時非常慎重，” Jolyon解釋說。“我們在歐洲、美國、澳洲和亞洲其他地區都擁有非常出色的合作夥伴。我們認為BabyCrown這家公司不僅有能力將Steri-bottle®成功打入台灣市場，而且他們對於產品和服務的熱情與專注也會有助於這一產品大獲成功。我非常高興地看到Wesley和Alice能夠率先試用Steri-bottle®，并希望能協助他們取得更遠大的目標。特別要指出的一點是，我對他們獨具創意的產品發佈計劃充滿了期待。”

獨具創意的產品發佈計劃：

“正如我們自己第一次試用Steri-bottle®那樣，我們也希望父母們能夠試用這一產品，然後再做出決定是否繼續使用。正是因為這個原因，我們將和一家國際領先的配方奶粉品牌公司合作，在發佈計劃中加入一個消費者“自己試用”的活動。我們對自己的產品有信心，相信我們的產品可以滿足現階段目標客戶群的要求，將來也會吸引更多消費者的目光。”Wesley講到。

Steri-bottle®是一種可以100%回收利用的一次性消毒奶瓶，方便隨時使用。它可以用來灌裝配方奶粉、母乳、飲用水、果汁或其他電解質溶液。Steri-bottle®可以冷藏，可以微波加熱，不含雙酚A、鄰苯二甲酸鹽和鉛等化學物質。Steri-bottle®是在英國設計，使用最先進 的全自動無塵室設備在美國加工生產，在國際市場上銷售。

Since the disaster happened we have been working with our Japanese distribution partner to organise help and we are in the process of donating and shipping bottles to Japan. Our partner in Japan will be working with the authorities to distribute our bottles with milk and bottled water to affected areas.

We are also working with them to establish a larger and longer term supply and we will post details on the site about the supply chain and how to obtain the bottles and milk once we have all the information.

Our thoughts and best wishes are with the people of Japan and thanks again to all our customers who have taken the time to contact us and even to offer donations.